local veg at a green grocers

Veg Rocks

Veg Rocks

Working together to grow, cook, sell, serve and save more veg

Despite clear evidence about the beneficial health effects of vegetables, we still buy about the same amount of veg as we did in the mid-1970s. Meanwhile, fruit consumption has increased by a whopping 50%. The Veg Cities campaign believes it’s time to give vegetables a chance and make the most of them to improve our health and benefit the planet.

FoodWise Leeds is keen to celebrate veg in all its fabulous forms and we’re working with local partners to encourage individuals, organisations and food businesses to grow, sell, share, cook, eat and compost more vegetables across the city through our Just One More Veg Everyday campaign.

There are many national campaigns to get cities and local areas growing, cooking, selling and saving more vegetables. In our Veg Rocks section find links to campaigns, resources and top veg tips and facts.

We are delighted that Leeds was runner up for the Veg Cities prize at  The Food Foundation‘s Peas Please  in 2021.

Peas Please is a national campaign to increase vegetable consumption, with a particular focus on low income groups and children. Leeds was recognised for FoodWise’s Veg Cities campaign, which aims to embed increasing vegetable consumption into a variety of projects, including Healthy Holidays, reaching out to diverse audiences and for our success in securing 43 pledges from 28 participants to serve more vegetables!

A few of the brilliant campaigns we run in Leeds including  #JustOneMore campaign to encourage people to eat an extra portion of vegetables every day Feed Leeds campaign #sowarowXtra to encourage those with the skills to grow food to share seedlings and expertise with others.

Together we can create a more veggie-friendly city!

Thank you to all the organizations that have pledged so far and we hope that next year we’ll win the top prize!

Share your stories

Let us know your favourite veg,or your top tips for encouraging others to eat more veg.

 

Go to our Just One More Campaign , add a recipe to our recipe hub or take action to help us achieve a Sustainable Food Places Silver Award in 2026.