Tag: bean campaign

Bang in Some UK Beans

By Zoe Parker

Published 26th November 2025

As part of the Food Foundations’s campaign to get the UK doubling their bean consumption, we are spilling the beans on UK grown and produced beans and pulses.

The Food Foundation want to see a UK where everyone – regardless of income – is empowered to cook and eat beans.They want to see more beans available and in more delicious ways: on supermarket shelves, in schools, and on menus when eating out and about. All of which makes them much easier to access and more appealing for you! With food prices rising again, beans and pulses offer an affordable, healthy and sustainable solution. More than that you can buy locally grown and produced bean and other pulses right here in the UK.

Why are we banging on about beans?

Because beans are a win-win-win for climate, health and your wallet.

collections of packets of beans lentils and peas

If you are wondering where to buy your UK pulses, Hodmedod’s is the place to start. They specialise in a wide range of British Grown Pulses many of which are less common. From Fava (broad) beans to Carlin Peas, from Flamingo Peas to Olive Green Lentils, you can buy these British grown pulses canned, dried or roasted. Some of their varieties are “forgotten” or less widely grown — like fava beans (broad beans), and a variety of carlin peas (the original northern mushy peas). Places you can buy these beans and pulses include Hodmedod’s own website,  Ethical Superstore, Suma, Leeds Veg Box, Greens Grocers, Natural Food Store Headingley, Holland and Barrett, the Bold Bean Co use their beans for many  of their products. Bold Beans Co are stocked in Leeds by Waitrose, Tesco, Morrison and Sainsbury’s.

beans in a pan
“Beyond health, beans and pulses’ nitrogen-fixing properties boost soil health, reduce reliance on fertilisers, and help meet biodiversity and climate goals—all with a low carbon footprint.”

National Bean Challenge

By Zoe Parker

Published 18th September 2025

Fresh Campaign to double bean consumption for health and planet.

The Food Foundation and Veg Power, funded by The National Lottery Community Fund, today announced the November launch of a new UK-wide campaign with a simple mission: to get people eating more beans and pulses.

Strategic and creative agency ARK—founded by Mat Goff, former Adam & Eve CEO, and Mike Wilton, former Anomaly MD—has been appointed to deliver the ambitious digital campaign.

This new initiative builds on the proven success of Eat Them To Defeat Them and Peas Please, which have reached 36 million people since 2019 and driven over 1.1 billion extra portions of veg sales across the UK.

With food prices rising again, beans and pulses offer an affordable, healthy and sustainable solution. They are high in fibre, rich in protein, and provide key nutrients including potassium, magnesium, iron and zinc—all while counting towards 5-a-day. Yet only 4% of Brits get enough fibre and just 17% hit their daily fruit and veg target.

key facts in colourful boxes

Beyond health, beans and pulses also support the planet. Their nitrogen-fixing properties boost soil health, reduce reliance on fertilisers, and help meet biodiversity and climate goals—all with a low carbon footprint.

The Food Foundation and Veg Power are  calling on chefs, retailers, manufacturers, wholesalers, food service companies, youth organisations, community groups and caterers to join the “bean revolution” by serving, selling, and promoting beans like never before.

 
Will you join the campaign?

Beans aren’t just good for you—they’re good for nature, good for the planet, and good for your wallet.

 

Up for the Challenge?

Can you eat double the amount of beans and pulses?

From lentils, to broad beans to  peas, there are so many varieties to choose from. Help your own health and the health of the planet with just one more portion of beans every day this autumn.

Find Out More