Just One More is a local campaign to encourage people across Leeds to eat ‘Just One More’ portion of vegetables every day. It has been running successfully for the past 3 years and will be back in 2025.

Why is it needed?

Almost half of the adults in Leeds eat fewer than five portions of fruit or vegetables per day. When good food is hard to afford and access, our health and wellbeing suffers. By encouraging more people in Leeds to eat a healthy, nutritious diet that aligns with the NHS recommended EatWell guidelines, we can help improve their health and wellbeing. And because diets that are good for us tend to be better for the planet too, doing so will accelerate our journey to become a net zero city.

Why eat more veg?

Studies have shown that increasing vegetable consumption can lower the risk of chronic diseases such as heart disease, diabetes, and certain types of cancer. Vegetables are rich in essential nutrients, fiber, and antioxidants that support overall health and immune function. More veggies in your diet has also been linked to improved mood and performance at work and in study as well as improved weight management. 

Choosing locally sourced and organic vegetables also has a positive impact on the environment with plant-based foods having lower carbon emissions, reduced emissions to transport goods, as well as supporting the local economy.

A Thank You

Thanks to all of you who have got involved already, sharing posters at work, taking part in activities and commenting. Below two of the top veg tips and comments shared on social media.

“Love baked beans. They pack a mighty nutritional pinch for very little money. We surveyed yum pantry users a few months back about baked beans and they said the best brand by far was Bransons. ”

“Keep frozen vegetables on hand for quick additions to any dish & what about puree cooked vegetables like cauliflower or sweet potatoes to create creamy base for soups without adding dairy or tomatoes, peppers, carrots & spinach into pasta sauces, curries, or gravies. #justonemore“

“Just canvassed the team and we’re loving chickpeas. They’re a great addition to soups stews salads sandwiches you name it & a great vegetarian protein source. And if you like chickpeas, you’re going to love roasted chickpeas…try it! Drizzle, roast, eat, repeat.”

Why not get involved in the campaign by running your own work Veg Bingo, share pics of what veg you are eating, or simply get involved in the conversation on social media.

Want to know more?

We have loads of brilliant resources on the our website under Just one More. Follow our Instagram and facebook for some brilliant vegtastic food reels: from pickled cabbage (Sauerkraut) to more masterful culinary delights packed full of veg. You can also check out recipes on our website.

Some further useful resources, campaigns and research articles below. Click each heading for further information.

Food Foundation / Peas Please – research and statistics about veg consumption and it’s impacts. Peas Please campaign did impactful work to improve veg consumption nationally.

Eat them to defeat them Eat Them To Defeat Them is the award-winning campaign from Veg Power and ITV that gets kids eating more veg. This website is packed full of fun, expert advice and useful resources to help schools, caterers and families to get their children eating more veg.

Leeds Food Strategy  The Leeds Food Strategy sets out our vision for the future of how we produce, consume, and dispose of food across Leeds. At the heart of this strategy is a vision for Leeds to have a vibrant food economy where everyone can access local, healthy, and affordable food that is produced in ways that improve our natural environment and embrace innovation. 

Healthy Start The Healthy Start scheme helps families on low incomes to buy fruit, vegetables and milk (with vouchers). In Leeds, we aim to ensure all families have access to healthy and affordable food.

Prashad Yorkshire’s only Michelin Bib Gourmand & 2 AA Rosette awarded restaurant. Gujarati & vegetarian menu. Convert a Carnivore is a recent campaign challenging meat eaters not to love a free meal of vegetarian Indian Cuisine