Small change.
Big difference.
Eating vegetables isn’t just good for us, they are packed with vitamins and minerals that help keep our bodies happy and our immune systems ready for action. But let’s be honest… figuring out how to squeeze them into everyday meals (in a way the whole family will enjoy!) can feel a bit tricky. And sometimes vegetables get unfairly labelled as “too pricey” or “too boring.”
That’s where the Just One More campaign swoops in! Now celebrating its fifth fun-filled year, we’re sharing loads of colourful, tasty, budget-friendly ideas to help everyone enjoy veggies in new and exciting ways. From quick snacks to family favourites, we’re here to inspire you to add just one more serving of veg to your day, because every little bit makes a big difference!
The challenge
Despite the benefits, many of us are not eating enough vegetables:
- Only around one third of adults achieve their recommended 5-a-day
- Children and young people are making progress, but there is still room to improve
- Vegetables are often seen as less convenient or appealing than other foods
The Just One More Veg campaign is designed to make increasing vegetable intake simple, practical and achievable…in just one pledge!
We’re inviting everyone in Leeds to take part.
Make your veg pledge today
(Your pledge will be added to our live campaign counter below)
- Pick up one more veg when you shop
- Grow one more veg at home or at school
- Add one more veg to your plate
- Boost your meals with one more veg
- Swap in veg for your snacks
Why vegetables matter
Vegetables play a vital role in a healthy, balanced diet. They are:
- Packed with goodness: Veggies are full of essential vitamins and minerals like folate, vitamin C and potassium.
- Great for your gut: They’re loaded with fibre, helping keep digestion healthy and preventing constipation.
- Boost your long-term health: A fibre-rich diet can help lower the risk of bowel cancer and veggies also support heart health and reduce the risk of some cancers and strokes.
- Part of a balanced diet: Vegetables help us build colourful, nourishing meals that keep us feeling our best.
- They’re delicious! With so many flavours, colours and textures to choose from, there’s a vegetable to suit everyone (even the fussy eaters!).
Did you know…
- Only a little over 1 in 3 adults manage to get their 5-a-day, so most of us could do with a vegetable boost!
- In Leeds, 2 in 3 children and young people are enjoying at least three portions of fruit and veg each day, great progress, but there’s still room for more crunch and colour.
- Lots of people say fruit is far easier to eat than vegetables (you’re not alone!).
- Salad, tomatoes, carrots and peas are the UK’s veggie favourites, they’re the familiar classics that are easy to add onto many plates.
- The most common way we eat our veg? Mixing them into home-cooked favourites like stir-fries, curries and casseroles.
- Eating more vegetables doesn’t just help our health, it can also help reduce greenhouse gas emissions, making it a win for us and the planet!
How to take part
There are lots of ways to get involved. You could:
- Add an extra portion of vegetables to your meals
- Include vegetables as part of your snacks
- Try a new vegetable or recipe
- Grow your own vegetables at home or in your community
- Share meals, ideas or recipes with others
The focus is on small, manageable changes that can be sustained over time.
Support and resources
We’ll be sharing a range of resources throughout the campaign to support you.
