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TwitterVeg Sales Have Fallen to its Lowest Level in 50 Years
The amount of vegetables bought by households in the UK has fallen to its lowest level in 50 years. Vegetable consumption remains unequal, with lower-income households buying significantly less, a trend worsened by the cost of living crisis. Surveys reveal many households, especially those with lower incomes, are buying fewer vegetables. Despite this, Peas Please pledgers have sold 1.1 billion extra portions of veg since 2017.
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As part of the Leeds Good Food Action Plan, FoodWise Leeds delivers the Just One More campaign, which is in its fourth successful year.
The idea of eating five portions of fruits and vegetables a day can be overwhelming for many people. So with our campaign, we aim to meet people where they’re at. The campaign provides encouragement and inspiration to add ‘just one more’ portion of vegetables to their meals every day.
Just One More is a local campaign to encourage people across Leeds to eat ‘Just One More’ portion of vegetables every day as a snack or in their meals. This is our fourth year of the campaign.
All resources to support the campaign can be downloaded from the Just One More page in the Healthy Food section of our website. If you want to be inspired to eat Just One More, you can also check out our Recipe hub for lots of exciting recipes.